Effective presentation – what do you want to achieve?

Make sure you deliver an effective presentation

Seats in auditorium - effective presentation Presentations can take up valuable time and resources so it’s important to make sure there are benefits for both you and your audience. You want to deliver an effective presentation, don’t you?

If you’re asked to prepare and deliver a presentation, always check that there is a clear objective.

Before you do anything about putting the content of your presentation together you need to check that your objective is SMART and has a Well Formed Outcome. You can find out more about  SMART goals here and Well Formed Outcomes here.

Failing to test your objective can put your whole presentation in jeopardy. A good way to clarify your objective is to ask what kind of results you want to achieve.

For example, do you want your audience to make a decision, buy your product, provide you with resources for a project, invest money in your business, offer you a job, or change their behaviour in some way?

It’s also important to think about any objectives your audience might have. If you can help them achieve their own goals in some way, in other words if there is something in it for them, you are much more likely to be successful.

When writing your effective presentation, it can help to structure it like a piece of advertising copywriting to get people’s attention.

1. Start with a strong headline that captures attention. You want people to turn up!

2. Focus on the benefits your idea offers. Will it increase profits, save time or resources, improve a product or service or solve a frustrating problem?

3. Speak in the third person when talking to your audience. Tell stories so that the listener applies your ideas to their own experience or situation.

4. Use interesting case studies. Explain where or how this idea has been successfully used by others.

5. Use testimonials. Quote the people who have experienced the improvements or benefits.

6. Ask questions to get them to think how they might use the ideas and take action. What are you going to do differently now?

So these are the foundation stones of any effective presentation. You risk losing impact if you miss out any of these stages.

Spending time on your planning and preparation will ensure your presentation is memorable for all the right reasons.

More posts about effective presentation here.

3 Comments on "Effective presentation – what do you want to achieve?"

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  1. Morgan says:

    I totally agree with you! When it comes to presenting your ideas to an audience, it’s extremely important to convey everything about your idea positively in order to capture and maintain their interest. Nice work! Thanks so much for the pointers!

    • Andy Britnell says:

      Thanks for the comment Morgan. Always appreciate the feedback.

      Maintaining interest and engagement is essential to get the most positive response from your audience.

      That way you are more likely to get them to make a decision or commit to the action you want them to take.

      Best wishes


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